Unigo founder Jordan Goldman

Jordan Goldman, who founded Unigo by taking a business plan stencil from the Internet and filling in the blanks, now threatens to unseat the dominant college guidebook publishers with a free service that collects student-created reviews of their own schools and presents them to high school students looking for information they can't find in school-sanctioned info sessions.

A tremendously creative idea, but is it seasonal only? And will it be relegated to only offering reviews? It looks like the perfect platform for creating a social network scene like Facebook. Facebook, if you remember, was used only by students in universities before it was opened to include anyone who wanted to register. Currently, Facebook has over 100 million users.

It would be interesting to see Unigo slip into this domain and take audience share from Facebook.